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January 28, 2008 - 9:00am

Drinking with Novick

By Alex Isenstadt
Tags: Steve Novick

The ad, called Beer with Steve, is being released exclusively on the web today, though we are told it may also appear on TV soon.

"We were looking to introduce Steve to voters in an original and engaging way,” Novick campaign manager Jake Weigler says.

“Taking his physical differences and using them to show that he'll be a different kind of Senator, we think they will reach people people sick to death of politics as usual and hungry for change."

<object width="410" height="355"><param name="movie" value="http://www.youtube.com/v/N2UesvrH-cs&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/N2UesvrH-cs&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="410" height="355"></embed></object>
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